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Advertising, Promotion and Other Aspetcs of Intregated Marketing Communication

Shimp, Terance A

Advertising, Promotion and Other Aspetcs of Intregated Marketing Communication - 9 - Delhi Cengage Learning India Pvt.Ltd. 2013 - 707

ISBN: 9788131528242

Dewey Class. No.: 659.1 / SHI/ADV

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