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Strategic brand management

Kapferer,Jean-Noel

Strategic brand management creating and sustaining brand equity long term - 2 Ed. - New Delhi Kogan Page 2000 - 443

ISBN: 81-7554-109-1

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.8/343 / KAP/STA

Universal Decimal Class. No.: / KAP/STA

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