Strategic brand management
Kapferer,Jean-Noel
Strategic brand management creating and sustaining brand equity long term - 2 Ed. - New Delhi Kogan Page 2000 - 443
81-7554-109-1
BRAND MANAGEMENT
658.8/343 / KAP/STA
Strategic brand management creating and sustaining brand equity long term - 2 Ed. - New Delhi Kogan Page 2000 - 443
81-7554-109-1
BRAND MANAGEMENT
658.8/343 / KAP/STA