Marketing management
Varshney,R. L.
Marketing management text and cases an indian perspective - 3 - New Delhi Sultan Chand & Sons 2005 - 1185
81-8054-338-2
CONSUMER BEHAVIOR, SALES,ADVERTISING -MANAGEMENT, RURAL, INTERNATIONAL , RETAIL MARKETING,
658.8 / VAR/MAR
Marketing management text and cases an indian perspective - 3 - New Delhi Sultan Chand & Sons 2005 - 1185
81-8054-338-2
CONSUMER BEHAVIOR, SALES,ADVERTISING -MANAGEMENT, RURAL, INTERNATIONAL , RETAIL MARKETING,
658.8 / VAR/MAR