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Blue ocean strategy

Kim,W. Chan

Blue ocean strategy how to create uncontested market space and make the competition irrelevant - 1 - Boston Harvard Business School Press 2005 - 240

ISBN: 978-1-59139-619-2

Subjects--Topical Terms:
NEW PRODUCTS, MARKET SEGMENTATION

Dewey Class. No.: 658.802 / KIM/BLU

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