Strategic brand management
Keller,Kevin Lane
Strategic brand management building measuring, and managing brand equity - 3 - New Delhi Pearson Education 2008 - 714
978-81-317-1977-0
BRAND MANAGEMENT
658.8343 / KEL/STR
Strategic brand management building measuring, and managing brand equity - 3 - New Delhi Pearson Education 2008 - 714
978-81-317-1977-0
BRAND MANAGEMENT
658.8343 / KEL/STR