Strategic brand management
Keller,Kevin Lane
Strategic brand management building, measuring and , managing brand equity - 3 Ed. - New Delhi Pearson Education 2008 - 692
978-81-317-1977-0
658.8343 / KEL/STR
Strategic brand management building, measuring and , managing brand equity - 3 Ed. - New Delhi Pearson Education 2008 - 692
978-81-317-1977-0
658.8343 / KEL/STR