The new strategic brand management (Record no. 10807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749453497 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | KAP /NEW |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean Noel |
| 245 #4 - TITLE STATEMENT | |
| Title | The new strategic brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Kogan Page India Pvt.Ltd |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 560 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Principles of Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - HS Dept. | Don Bosco College - HS Dept. | General Stacks | 658.8343/KAP /NEW | H-1053 | 27/12/2019 | BOOK |