Principles and practices of direct marketing (Record no. 13574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206103017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200131b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789385800443 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789385800443 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386825834 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5149-873-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BMM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13305 |
| Item number | NAI/PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naikar, Subhashini |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles and practices of direct marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Vipul Prakashan |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 140.00 | 659.13305 NAI PRI | BM6 | 30/01/2020 | 30/01/2020 | BOOK | ||||||
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 150.00 | 659.13305 NAI/PRI | BM7 | 30/01/2020 | 30/01/2020 | BOOK | Dewey Decimal Classification | |||||
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 150.00 | 659.13305 NAI DIR | BM170 | 30/01/2020 | 30/01/2020 | BOOK | ||||||
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 80.00 | 659.13305 NAI DIR | BM402 | 30/01/2020 | 30/01/2020 | BOOK |