Advertising and sales promotion (Record no. 13795)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00412nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-8190-832281 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1322 |
Item number | PAD/ADV |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Padmanabhan, V.S. |
245 #0 - TITLE STATEMENT | |
Title | Advertising and sales promotion |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Ane Books Pvt. LRd. |
Year of publication | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 335 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Introduction to Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BOOK |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|
Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 275.00 | 659.1322 PAD ADV | BM228 | 30/01/2020 | BOOK |