Brand positioning- strategies for competitive advantage (Record no. 13820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-058159-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN/BRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sengupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning- strategies for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata Mc Graw Hill |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 297 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Building |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 525.00 | 658.827 SEN BRA | BM253 | 30/01/2020 | BOOK |