Kellogg on branding (Record no. 13926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-265-1027-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | TYB/KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tybout, Alice |
| 245 #0 - TITLE STATEMENT | |
| Title | Kellogg on branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley India Pvt. Ltd |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 334 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Building |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 399.00 | 658.827 TYB KEL | BM359 | 30/01/2020 | BOOK |