Media planning and buying (Record no. 13945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200131211734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200131b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-014760-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BMM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.7 |
| Item number | MEN/MED |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita |
| 245 #0 - TITLE STATEMENT | |
| Title | Media planning and buying |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 345 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | News Media Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 450.00 | 338.7 MEN MED | BM378 | 30/01/2020 | 30/01/2020 | BOOK | |||||
| Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | 450.00 | 338.7 MEN/MED | BM379 | 30/01/2020 | 30/01/2020 | BOOK |