Integrated advertising, promotion and marketing communication (Record no. 14105)
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000 -LEADER | |
---|---|
fixed length control field | 00478nam a22001817a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200202104014.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200202b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332518377 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | BMS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | CLO/INT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 ## - TITLE STATEMENT | |
Title | Integrated advertising, promotion and marketing communication |
250 ## - EDITION STATEMENT | |
Edition statement | 6 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson India Educatioon Services Pvt.Ltd |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 443 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | BOOK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | General Stacks | 19/06/2019 | Purchased | 879.00 | 2 | 659.1 CLO/INT | B-636 | 23/02/2020 | 18/02/2020 | 18/02/2020 | 02/02/2020 | BOOK |