Intergrated marketing communication (Record no. 14147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200202160204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200202b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199464852 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BMS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | DUT/INT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Intergrated marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | OxfordUniversity Press |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 484 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | General Stacks | 22/06/2019 | Purchased | 595.00 | 658.8001 DUT/INT | B-676 | 02/02/2020 | 02/02/2020 | BOOK |