Advertising and Marketing Research (Record no. 14368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306093112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200306b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BMM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | NAI/ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naikar, Subhashini |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Revised |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Vipul Prakashan |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text | Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | Donated | 130.00 | 659 NAI/ADV | BM519 | 06/03/2020 | 06/03/2020 | BOOK |