Principles and Practices of Direct Marketing (Record no. 14369)
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000 -LEADER | |
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fixed length control field | 00454nam a22001817a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200306094306.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200306b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789388440424 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | BMM |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.13305 |
Item number | NAI/PRI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Naikar, Subhashini |
245 ## - TITLE STATEMENT | |
Title | Principles and Practices of Direct Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | Third Revised |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Mumbai |
Name of publisher, distributor, etc. | Vipul Prakashan |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 272 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | BOOK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Text | Don Bosco College - BMM Dept. | Don Bosco College - BMM Dept. | General Stacks | Donated | 155.00 | 659.13305 NAI/PRI | BM520 | 06/03/2020 | 06/03/2020 | BOOK |