Integrated Marketing Communication (Record no. 14407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00297nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789388440684 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mascarenhas Romeos |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Vipul Prakashan |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 240 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | 02/03/2021 | 130.00 | 659.1 | B 902 | 02/03/2021 | BOOK |