International Marketing (Record no. 14747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00331nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131533642 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CZI/REF |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Czinkota Michael.R |
| -- | Ronkainen Iikka.A |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Xth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | INDIA |
| Name of publisher | Cengage Learning Pvt.Ltd |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXXV,677p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | 02/05/2023 | 680.00 | 658.848 CZI/REF | B-1286 | 02/05/2023 | BOOK |