BRAND MANAGEMENT TEXT AND CASES (Record no. 14761)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00301nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789350621745 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VER/REF |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | VERMA,HARSH.V |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | IIIrd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | INDIA |
| Name of publisher | EXCEL BOOKS |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XII,573p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | 02/05/2023 | 708.00 | 658.8 VER/REF | B-1300 | 02/05/2023 | BOOK |