STRATEGIC MARKET MANAGEMENT (Record no. 14770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00347nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354243387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK/REF |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AAKER DAVID.A. |
| -- | MOORMAN CHRISTINE |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC MARKET MANAGEMENT |
| Sub Title | AN INDIAN ADAPTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | XIth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | INDIA |
| Name of publisher | WILEY INDIA PVT.LTD. |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | VII,309p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Don Bosco College - BMS Dept. | Don Bosco College - BMS Dept. | 03/05/2023 | 623.20 | 658.8 AAK/REF | B-1311 | 03/05/2023 | BOOK |