Integrated advertising, Promotion, and marketing communications (Record no. 6102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a22001337a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, Promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 455 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| DBIT - MMS LIBRARY | DBIT - MMS LIBRARY | 17/03/2016 | 659.1 | 17/03/2016 | BOOK |