Services marketing (Record no. 6576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190122192522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177584502 |
| 028 ## - PUBLISHER NUMBER | |
| Publisher number | Pearson Education |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DBMIR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | LOV/SER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | Lovelock, Christoper |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | people, technology, strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 594 pages |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DBIT - MMS LIBRARY | DBIT - MMS LIBRARY | General Stacks | 22/04/2018 | 525.00 | 658.8 LOV/SER | 3030 | 22/01/2019 | 22/01/2019 | BOOK |