Integrated marketing communication and advertising (Record no. 6667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00259nam a22001097a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | NAG/INT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nagpal. Parveen |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication and advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Sheth |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 145p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DBIT - MMS LIBRARY | DBIT - MMS LIBRARY | 24/03/2019 | 110.00 | 659.1 NAG/INT | 3151 | 24/03/2019 | BOOK |