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Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Material type:
TextLanguage: ENG Publication details: Boston ; Harvard Business School Press ; 2005 Edition: 1Description: 240ISBN: 978-1-59139-619-2Subject(s): NEW PRODUCTS, MARKET SEGMENTATIONDDC classification: 658.802
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOK | DBIT - MMS LIBRARY | 658.802KIM/BLU (Browse shelf(Opens below)) | Available | 860 |
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| 658.802CRA/STR Strategic marketing | 658.802DOK/MAR Marketing strategy | 658.802KIM/BLU Blue ocean strategy | 658.802KIM/BLU Blue ocean strategy | 658.802KIM/BLU Blue ocean strategy | 658.802KOT/GOO Good works | 658.802LEH/ANA Analysis for marketing planning |
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