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By: Batra,RajeevContributor(s): Aaker,David A | Myers,John GMaterial type: TextTextLanguage: ENG Publication details: New Delhi ; Pearson Education ; 2006 Edition: 5th EdDescription: 768ISBN: 978-81-775-8850-7Subject(s): MEDIA STRATEGY, SEGMENTATIONDDC classification: 659.1
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Item type Current library Call number Status Date due Barcode
BOOK DBIT - MMS LIBRARY
659.1BAT/ADV (Browse shelf(Opens below)) Available 1212

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