Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

By: Russell, Thomas, 1941-Contributor(s): Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedureMaterial type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999. Edition: 14th edDescription: xviii, 716 p. : col. ill. ; 29 cmISBN: 0139085750Other title: Advertising procedureSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 1999

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	DBIT - MMS LIBRARY	659.1 (Browse shelf(Opens below))	Available
BOOK	DBIT - MMS LIBRARY	659.1 (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

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