Kapferer, Jean Noel <br/><br/>
The new strategic brand management 

 - New Delhi  Kogan Page India Pvt.Ltd  2009 
 - 560 
<br/><br/><label>ISBN: </label>9780749453497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP /NEW