Kotler, Philip <br/><br/>
Principal of marketing 

 - New Delhi  Prentice Hall of Indian Pvt.Ltd  2001 
 - 785 
<br/><br/><label>ISBN: </label>9780131469181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Event Planning Marketing & Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT /PRI