Kale, N.G. <br/><br/>
Principles of marketing  text and cases 

 - 2 
 - Mumbai  Vipul Prakashan  2015 
 - 272 
<br/><br/><label>LC Class. No.: </label>658.8  / KAL/PRI 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAL/PRI