Naikar, Subhashini <br/><br/>
Principles and practices of direct marketing 

 - Mumbai  Vipul Prakashan  2009 
 - 312 
<br/><br/><label>ISBN: </label>9789385800443 9789385800443 9789386825834 978-93-5149-873-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct  Marketing
<br/><br/><label>Dewey Class. No.: </label>659.13305  / NAI/PRI