Wells, William <br/><br/>
Advertising principles and practice 

 - New Delhi  Pearson  2011 
 - 592 
<br/><br/><label>ISBN: </label>978-81-317-1414-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct  Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL/ADV