Harish, R. <br/><br/>
Brand architecture  Concepts and cases 

 - Tripura  IUP India  2008 
 - 214 
<br/><br/><label>ISBN: </label>978-81-314-1595-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAR/BRA