Parameshwaran, MG <br/><br/>
Brand building advertising concepts and cases 

 - New Delhi  Mc Graw Hill  2011 
 - 212 
<br/><br/><label>ISBN: </label>9780070-2239-43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAR/BRA