Sengupta, Subroto <br/><br/>
Brand positioning- strategies for competitive advantage 

 - New Delhi  Tata Mc Graw Hill  2006 
 - 297 
<br/><br/><label>ISBN: </label>0-07-058159-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN/BRA