Mc Dowell, Walter <br/><br/>
Branding tv principles and practices 

 - USA  NAB Broadcasters  2005 
 - 158 
<br/><br/><label>ISBN: </label>978-0-240-80753-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>384.551  / MCD/BRA