Arens <br/><br/>
Contemporary advertising 

 - New York  Mc Graw Hill  2011 
 - 774 
<br/><br/><label>ISBN: </label>978-0-07-122060-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising in Contemporary Society
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE/CON