Tybout, Alice <br/><br/>
Kellogg on branding 

 - New Delhi  Wiley India Pvt. Ltd  2005 
 - 334 
<br/><br/><label>ISBN: </label>81-265-1027-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>658.827  / TYB/KEL