Kotler, Philip <br/><br/>
Marketing management (14 th edition) global edition 

 - Essex  Pearson  2012 
 - 806 
<br/><br/><label>ISBN: </label>978-0273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of Marketing and Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/MAR