Ries , Al <br/><br/>
Positioning the battle for your mind 

 - New York  Warner Books  1999 
 - 213 
<br/><br/><label>ISBN: </label>0-446-34794-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding/Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / RIE/POS