Gaurav, Kunal <br/><br/>
Rebranding concept, cases and applications 

 - Tripura  IUP India  2008 
 - 233 
<br/><br/><label>ISBN: </label>978-81-314-1496-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>658.8270954  / GAU/REB