Murthy, E.N <br/><br/>
The icfai university journal of brand management 

 - Hydrebad  IUP  2008 
 - 62 
<br/><br/><label>ISBN: </label>9770972909007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>650  / MUR/ICF