Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communication 

 - 6 
 - Noida  Pearson India Educatioon Services Pvt.Ltd  2014 
 - 443 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO/INT