Dutta, Kirti <br/><br/>
Intergrated marketing communication 

 - 1 
 - New Delhi  OxfordUniversity Press  2016 
 - 484 
<br/><br/><label>ISBN: </label>9780199464852 
<br/><br/><label>Dewey Class. No.: </label>658.8001  / DUT/INT