Shimp, Terance A <br/><br/>
Advertising, Promotion and Other Aspetcs of Intregated Marketing Communication 

 - 9 
 - Delhi  Cengage Learning India Pvt.Ltd.  2013 
 - 707 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI/ADV