Perreault,William D. <br/><br/>
Basic marketing  a global managerial approach 

 - 15 
 - New Delhi  Tata McGraw-Hill  2005 
 - 844 
<br/><br/><label>ISBN: </label>0-07-062018-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER/BAS