Saxsena,Rajan <br/><br/>
Marketing management 

 - 4 Ed. 
 - New Delhi  Tata McGraw-Hill  2009 
 - 883 
<br/><br/><label>ISBN: </label>978-0-07-014491-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX/MAR