Saxena, Rajan <br/><br/>
Marketing management 

 - New Delhi  Mc Graw Hill  2010 
 - 883 
<br/><br/><label>ISBN: </label>978-0-07-014491-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of Marketing and Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/MAR