Kapferer,Jean-Noel <br/><br/>
Strategic brand management  creating and sustaining brand equity long term 

 - 2 Ed. 
 - New Delhi  Kogan Page  2000 
 - 443 
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8/343  / KAP/STA