Belch,George E. <br/><br/>
Advertising & promotion  an integrated marketing communication perspective 

 - 7 Ed. 
 - New Delhi  Tata McGraw-Hill  2007 
 - 1075 
<br/><br/><label>ISBN: </label>978-0-07-014496-5 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/ADV